Indonesia Convention Exhibition (ICE) BSD

10 Apr 2023

Indonesia Convention Exhibition (ICE) BSD


The Indonesia Convention Exhibition (ICE) in BSD City has gained a reputation as one of the largest and most extensive multipurpose venues in all of Indonesia. The success of ICE BSD City in hosting various significant events, both at the national and international levels, has made it a focal point for various industries and communities.


One striking element of ICE is its futuristic and awe-inspiring design. The building's facade not only creates an extraordinary impression when viewed from the outside but also demonstrates ingenuity in the use of modern technology and building materials. One notable example is the use of Gull Grey COLORBOND® steel as the roofing material.


COLORBOND® Gull Grey Atap ICE BSD.jpg


COLORBOND® steel was not chosen solely for its aesthetics but also for its energy efficiency benefits. The Gull Grey-colored roof has the ability to reflect a significant portion of the sun's heat, reducing the heat absorbed by the building. This means that ICE can maintain a more stable and comfortable temperature inside the building, even in the midst of Indonesia's tropical heat.


The reduction in energy consumption produced by COLORBOND® steel roofing is a positive step in supporting sustainability and maintaining a lower environmental impact. Additionally, ICE's futuristic and innovative design reflects a commitment to providing the best experience for its visitors, while maintaining important ecological considerations.




The Indonesia Convention Exhibition (ICE) in BSD City is not only a place to hold large events, but is also an example of success in combining modern technology and environmentally friendly design to create an extraordinary convention center. It is the realization of a vision to be a leader in the events and historic venues industry that combines aesthetics and energy efficiency.

Interested in the story of ICE BSD which is the largest and most extensive multi-purpose building in Indonesia? Watch the full video on "A Building that Has Many Awards, Listen to Inspiration from ICE BSD CITY Architects!"